Alarm.com Partner Summit
Partner Summit is Alarm.com’s yearly conference for top-tier partners in the security industry.
Partner Summit centers on an Experience Center, a tradeshow-like setting which spotlights the best and brightest products and features Alarm.com offers.
I directed the team in creating content, collateral, and wall graphics to match a visual theme that allows for expansion beyond the day-to-day brand standards.
For 2022, the style focused on a tech look utilizing a 3D render of the Alarm.com logo shield. The shield shape allowed for spotlighting products and UI screens, as well as bringing pops of brand orange.
Theme elements extended to branding of the hotel space beyond the event ballrooms to keep the event top of mind for attendees.
Another major part of the event each year is the event’s custom guidebook.
For 2022, I directed an expansion of the guide from an event-only agenda (with little usage post-event) to an 80-page magazine filled with post-event missions and product-focused content for participants to refer back to when returning home the next week.
The magazine was a hit among attendees, as well as staff, who could use the articles and content inside to direct further conversations and learnings.
View the magazine in full here.
Partner Summit’s visual style and theme is found on all event touch points, including the guidebook, menus, Fight Night bout cards, and room drop cards.
As art director for the event, I made sure all visual elements remained cohesive, while still allowing for playfulness and extension of the brand.
I created the Partner Summit logo (chosen version in color) to spotlight Alarm.com while keeping a clear focus on the exclusive event, catered toward executives and C-suite partners.
While the event’s visual theme shifts yearly, the logo has remained in usage as a pillar of the event since 2016.
