USDA + Team Nutrition
The USDA and Team Nutrition wanted a poster set for schools with longevity, the ability to catch attention, and that would encourage kids to pick healthy school lunch options.
I collaborated with various photographers and illustrators to create fun, friendly posters based on nutritional guidelines given by the USDA for healthy meal options and fun, punny taglines dreamt up by our Edelman team.
In one of the most fun moments of my career, veggie rockets were photographed by professionals, but cut up and styled by me.
The posters are still available for schools to download and use today, and some of the art turned into spinoff activities as part of an events planning booklet that I also created as part of the project.